Branding Photography with Kourtney Branagan | Calgary Photographer

What is branding photography? Well…it’s a relatively new kind of content creation. With the rise of social media, people are now finding themselves with the need for images specifically to promote themselves and what they do. To me, it means creating images unique to YOU and your brand. You don’t want your images to look like everyone else’s in your field—you want to STAND OUT and show off who you really are…with a little planning and preparation, we can create lots of images in one session. I know a lot of ‘branding’ photographers want you to subscribe to their services and get sessions monthly, but I really don’t think you need to do that. You need to have goals for your image library and work with your photographer to meet those goals in a way that is the most economical from a time perspective.

Meet Kourtney Branagan…she is a recent branding client of mine and she is running for Calgary City Council in Ward 11!! I fully endorse her because she is organized, smart, and FUN…so full of life and ideas, but also a willing collaborator. In fact, her website is https://www.co11aborate.ca/ !! You might see her out and about on her gorgeous mint bike or at one of the many events she has planned to campaign. If you are in ward 11, I encourage you to get to know her and consider giving her your vote.

For her branding images, we wanted to try to capture the changing seasons at the well known locations around her ward. In 3 different sessions, we managed to create a large library for her to use on her website, social media and in her print materials. We took the time to change her hairstyles and outfits to help give the impression that they were taken over a greater period of time. If you are running for office or if you are just looking to improve your personal brand, I would love to work with you to create your own image library. Here is a small selection of images that I created for Kourtney!